I was hired to take on the lead Visual Designer role for the women's wearables product. The cost for the watch and some general criteria around users and presumed lifestyles was provided by the Marketing and Research teams at LG.
When defining the target audience, I decided on targeting 3 different demographics that were all closely related in some aspects e.g., their fashion styles, stores of choice and I created some distinct names for those specific personas that we can reference as a team.
After presenting the 3 personas to the LG Marketing/Leadership team, we decided on the "Bohemian" (Boho) persona. Besides the versatility aspect (this fashion style can span across all 3 demographics), the Bohemian look is creative and fun with many possibilities for the overall watch design - from physical (fabrics/materials) to the digital design (UI).
UI/Visual Design explorations
"Boho" preliminary designs
"Boho" design iteration
Even though the original design had both a beautiful form and function, the executive team felt that the main focus of the watch was to be more functional vs. an accessory. We kept the same woven style multi-color band and gold case, but I updated the UI to be more traditional and more usable.
UI Notification Explorations
A main feature if the UI was to have notifications that would alert the user with calendar events and other tasks.
LG Wearables video pitch
After the UI design was complete with all interactive states, the designs were brought into AfterEffects where the motion graphics designer composited the screens into the watch after a video was shot.